The Expanded Marketing Mix:
Product
any product / services being offered
Price
the price charged & terms associated with sale
Place
the distribution & logistics function that needs to be considered in making the product / services available
Promotion
promotion and communication activities associated with marketing the product and services
People
- Employee of an organization (must be considered as an element of marketing strategies.
>(Judd) Isolated, Contactor, Influencer and modifiers
Process-
>Steps and sequences to all work activities
>Involves procedures, task schedule, mechanism, activities and routines
Provision of customer service.
- A system recognized to provide a continuing link between the time that the order is placed and the goods are received within the objective of satisfying customer’s needs on long term basis.
Classification
1.pure tangible goods ( physical products, shampoo, detergent without any accompanying services)
2. A tangible product with accompanying services ( tangible product accompanied by one or more services – buying automobile – free service first 1000 km )
3. Major service with accompanying minor goods and services ( banking services -saving account by ATM card for withdrawals)
4.Pure service consists primarily of a service- haircut, saloon, spa, and counselor.
