| | Transaction Marketing | | Relational Marketing |
| 1 | Single | FOCUS | Customer retention |
| 2 | Product features | ORIENTATION | Product Benefits |
| 3 | Short Term | TIME SCALE | Long Term |
| 4 | Little Emphasis | CUSTOMER SERVICE | High Emphasis |
| 5 | Limited | CUSTOMER COMMITMENT | High |
| 6 | Moderate | CUSTOMER CONTACT | High |
| 7 | Concern Production | QUALITY | Concern of all |
Sunday, February 22, 2009
The Changing focus of Marketing (Transaction and Relational)
